About Us

Hello and welcome to our family run business BFR Equestrian & Country.

Our story began a few years ago by pure accident in a small hamlet just outside Dereham, Norfolk. We are first and foremost horse owners and lovers having some of our own which we compete and enjoy. Through our interest and passion for all things horse & country we found there was a niche in the local market for suppliers of good quality equestrian related products at great value.

At BFR we supply hay, haylage, rubber stable and grass mats, rider wear, horse wear and horse grooming products as well as country clothing and footwear be that for dog walking, field sports, competition or work. 

We hope you will find what you are looking for and if you have any questions please contact us by email or phone.

Our website has just undergone a revamp and although we are “live on the web” we are still uploading our vast array of equestrian goods so bear with us whilst we keep on adding our products.  At BFR we are growing organically and are constantly on the lookout for new ranges for both rider and horse.  We try to keep our prices competitive and if you can find one of our products cheaper elsewhere again drop us an email or give us a ring and we will see what we can do.

Please take a browse through our site and if there is anything equestrian or country you would like that isn’t on here don’t be shy please just pop us an email and we will do our best to source it for you.

Many thanks

Chris & Eileen